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Barbie

Innovation for Sustainable Brand Management

DESIGN FOR SUSTAINABILITY

04

10 weeks

To create and apply sustainable methodologies to innovative products, environments or services that transform current user needs and behaviors into meaningful sustainable solutions.

Chosen Industry: Toy Industry
Chosen Brand: Barbie

UX Researcher

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Company Profile

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Sustainable Strategy

Consumer Strategy

Customer Persona

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Value Proposition Canvas

Insights

AUUDIO Analysis Insights

Stakeholder Engagement Map

SWOT Analysis

Strategy Canvas

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ERRC Analysis

Third Party Certification

UNSDG's

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